Reasons To Start a Home Studio

Reasons To Start a Home Studio

The UK music market is booming with an estimate that the core industry made an impressive economic contribution of £4.4bn to the United Kingdom economy in 2016, supporting 142,208 jobs. It is … Keep Reading

Should Musicians Self-Promote? 

Should Musicians Self-Promote? 

Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before … Keep Reading

What Are Merchandisers and Bootleggers?

What Are Merchandisers and Bootleggers?

So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.

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Tour Merchandise Vs. Retail Merchandise

Tour Merchandise Vs. Retail Merchandise

Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.

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Capturing Live Performance to Boost Engagement

Capturing Live Performance to Boost Engagement

Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:

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Is Video Game Sync the Future?

Is Video Game Sync the Future?

Video game sync is getting more popular by the day.

More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.

Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.

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