Pixel Project Collaboration for VAW Awareness

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5 artists and The Pixel Project collaborate to raise awareness to end Violence Against Women (VAW)

Pixel Project is proud to present their first annual ’16 For 16′ charity digital EP featuring songs from YouTube and other independent artists. Artists from around the world are saying “NO” to violence against women (VAW) while raising funds for The Pixel Project. The EP is launched on the International Elimination of Violence Against Women Day as a Music For Pixels programme. It’s also part of The Pixel Project’s ‘16 For 16′ campaign for the 16 Days of Activism Against Gender Violence.

The ’16 For 16′ digital EP is the third Music For Pixels programme to kick off in 2012. Regina Yau, Founder and President of The Pixel Project said: “Music For Pixels mainly concentrates on working with YouTube artistes. However, since starting the campaign, we’ve also been contacted by artistes who don’t have a YouTube presence but are keen to speak out against VAW. We developed the EP as a platform for showcasing their anti-VAW music via YouTube and digital downloads.”

The EP includes 5 artistes from around the world. Each artist has created a music video of their song which includes statements against VAW and key global VAW statistics. The EP is headlined by AHMIR – YouTube’s #1 R&B group and The Pixel Project’s YouTube Music Ambassador. Other participating artistes are: Pete Ahonen – a Folk-Rock singer-songwriter and Lost Monkey Studio artiste from California, USA; Sarah Carpio – a Pop singer-songwriter and anti-human trafficking activist from Mexico; The Other People – a Pop-Rock band from India and winner of The Pixel Project’s Fall 2012 YouTube Cover Carnival; and Tony O’Malley – a Jazz-Pop singer-songwriter and pianist from the UK.

Ms Yau said: “Music is one of the most powerful ways of spreading important social justice messages that would be difficult to talk about otherwise. VAW is a taboo topic in many communities; we hope this collection will inspire listeners. We hope listeners will break their silence and take action to stop VAW in their communities. The songs are specially selected or written to boost the spirits of those who have experienced VAW. The music should bring hope over the holiday season when incidences of VAW (especially domestic violence and female genital mutilation) spike.”

’16 For 16′ EP

This limited edition EP is available from 25 November 2012 to 28 February 2013 from retailers including iTunes and Amazon. With prices ranging from US$4.95 to US$6.45 depending on region and retailer, it’s an affordable way for the global community to help. Thanks to the pro-bono distribution services of Horus Music and the generosity of the participating artistes. 100% of the proceeds will go towards supporting the The Pixel Project’s Celebrity Male Role Model Pixel Reveal campaign. The Pixel Reveal campaign aims to raise US$1 million in benefit of the National Coalition Against Domestic Violence, The Pixel Project and other anti-VAW nonprofits around the world.

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