So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
In the business of making music, promotion is as essential as crafting great songs. And for independent artists, it’s all on you to make noise about the music you’re making. … Read More