So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
INSTAGRAM BASICS In this blog, you’re going to find out who uses Instagram, how to find followers and get like on your photos, and resources and links to more information … Read More
YouTube can be a confusing topic for artists distributing their music online. Depending on whether you have your own channel that you upload music to, you may or may not … Read More
Now is one of the greatest times in history to be a musician, due to all of the tools and resources that are available – but until recently, it wasn’t a … Read More
Everyone’s taste in music is unique which means that no matter what music you make, someone is bound to enjoy listening to it. While the UK music industry may favour certain types … Read More
Video is becoming increasingly vital to music campaigning in today’s online climate. With 55% of people watching online video on a day-to-day basis and spending an average 2.6x more time … Read More
I launched the first major music industry networking event in London at a time when there wasn’t many music industry networking events around (that’s why I did it), but since … Read More
The UK music market is booming with an estimate that the core industry made an impressive economic contribution of £4.4bn to the United Kingdom economy in 2016, supporting 142,208 jobs. It is … Read More
You’d be forgiven for not having heard of Caller Tunes, this smartphone feature has yet to catch on in the UK, but internationally, Caller Tunes are booming. Caller Tunes give … Read More
Using social media as a tool to grow your fanbase and engage with fans is a common element of the music industry today. The majority of artists tend to target … Read More
When you start piano lessons, no matter what age you are, there are certain goals; reading the music, playing scales and finger exercises, understanding chords. What is neglected however, particularly … Read More
We’ve all heard that one of the keys to long-term success in the music industry is ‘who you know’. If you’re a beginner in the music networking game then it … Read More
Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before … Read More
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
Video game sync is getting more popular by the day.
More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.
Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.
Music video commissioning is one the most important tasks of any promo campaign. A good video is crucial, and, as music video production is time-consuming and often the most expensive line … Read More
So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around … Read More
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This … Read More