So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
The UK music market is booming with an estimate that the core industry made an impressive economic contribution of £4.4bn to the United Kingdom economy in 2016, supporting 142,208 jobs. It is … Keep Reading