Christmas Delivery Deadlines 2021

With Christmas around the corner and stores entering processing and delivery delays for releases during the festive season, we’ve put together a delivery deadline schedule to ensure you don’t miss out on releasing your music in time for Christmas and New Year.

Please make sure you submit your music to our distribution team in line with the delivery deadlines to avoid disappointment and guarantee your release is out in time for the holidays.

Release DateDelivery Deadline
November 26th, 2021November 12th, 2021
December 3rd , 2021November 19th , 2021
December 10th , 2021November 26th , 2021
December 17th , 2021December 3rd, 2021
December 24thDecember 10th, 2021
December 31st, 2021December 17th, 2021
January 7th, 2022December 20th, 2021

Although stores require longer lead times in the run up to Christmas, longer lead times are beneficial for artists when releasing their music as this allows more time to better market your release and increase your chances of success. We usually recommend leaving around 6 weeks from distributing your music to your release date to allow yourself plenty of time to implement a marketing campaign to give your release the best possible chance at reaching a wider audience.

Playlist pitching has become increasingly popular over the last year and with Spotify requiring you to pitch your music at least 2 weeks in advance to be considered for playlisting, this highlights the importance of longer lead times as opposed to speedy deliveries for releases.

We know the impact a successful marketing campaign can have for a release and with Horus Music offering comprehensive marketing packages including Playlist Pitching campaigns to help your music go further, we’ve implemented a submission deadline for our marketing packages to make sure you can give your release the best chance of success throughout the festive period.

Campaign PeriodSubmission Deadline
Release dates prior to 10th December 202112th November
Christmas Releases (going live over the holidays)22nd November
Release dates post 7th January 2022Currently accepting Submissions

You can submit your upcoming release for any of our marketing packages here for our team to review:

We would like to wish all our clients a Merry Christmas and Happy New Year!