Last year we published 10 Most Viewed Videos on VEVO, 10 Fastest YouTube Videos to Reach 100 Million Views and 10 Most Viewed VEVO channels. We’re back with the Top 10 most viewed music videos of all time as of 2017. How have things changed?
So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
By now, we’re sure that everyone is aware of the recent discussions surrounding Spotify and the so-called “fake artists”. While we can’t comment on the validity of these allegations we were interested to hear about news that followed this; the matter of fake streams.
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
Video game sync is getting more popular by the day.
More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.
Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.
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An article from Client Manager, Matthew Newton. Midem is an annual, international music event and conference based in Cannes, France. This year it ran over the course of four days … Keep Reading
A few months ago we attended our third edition of The Exchange conference and showcase organised by the Department of International Trade (previously UKTI) in Mumbai and found a vast … Keep Reading
You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to … Keep Reading
There are so many digital mistakes that you may be making online without even realising it. Avoiding these will mean you have a better relationship with your fans. 1. Being … Keep Reading
On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite … Keep Reading
Everyone knows that appealing album artwork is more likely to catch a potential fan’s eye. That’s why you need to put a lot of thought into your artwork before you … Keep Reading
A lot of musicians are on their way to enjoying success. With that success comes a time when you start thinking about publishing options. There are specific things you could … Keep Reading
A lot of artists are ready to take the next step in their musical career, with that career there are a number of factors you need to know before you can rise and take over the world with your music. One of those things is SoundScan.
What is SoundScan?
SoundScan signs up stores and has a tracking system that is operated by ACNielsen (sounds familiar?) Nielsen tracks your music and music video sold in retail in America and Canada. Billboard uses these numbers for their charts that you can check regularly on their website.
How does it work?
Any song, video or album or any music product carries an UPC or EAN and a ISRC (barcode). This code is needed to track your music in sales with this system. Their sales numbers get collected weekly so it gets updated very often. Which is a good thing because sales don’t stand still. It is not used or royalty payments, but instead tracks song data for use in the charts.
Is this just for physical sales?
No, it isn’t just for physical sales. It also counts the music that sells in digital stores (like iTunes), but since 2014 they also include streaming into their tracking list. This makes it really easy, because everything comes from one source.
Are these numbers accurate?
In theory all the digital sales (streams and digital downloads) are completely correct. Because when labels and artists license digital rights to the seller, they need to report their sales to SoundScan. Digital is completely covered as you can’t really make up the streams or downloads that are shown.
There are a lot of independent stores that aren’t signed up to SoundScan. If they are not signed up, there is no way in knowing how much of your CDs or vinyl gets sold in that store. Which means there is a blind spot in the industry sales on physical music. Unless you want to contact every store one by one, this is the most accurate sales list you’ll get for in America and Canada.
How do I use it?
To start using SoundScan to track your sales data, you need to register your tracks with Nielsen and wait for them to be approved.
Remember in June when Horus Music’s Director of Publishing, Deborah Smith, announced they were expanding our sync network? After almost eight months of endless hard work, we can now proudly … Keep Reading
Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow … Keep Reading