So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before … Keep Reading