So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
Using social media as a tool to grow your fanbase and engage with fans is a common element of the music industry today. The majority of artists tend to target … Keep Reading
Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before … Keep Reading
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This … Keep Reading
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As … Keep Reading
On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite … Keep Reading
Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow … Keep Reading
Catch up on part 1 here and find out how you can make money from the rights you own. Live Performance Unlike copyright, which can be harder to understand, the … Keep Reading
Before online streaming, artwork was a sacred object many music lovers cherished and collected. This square image painted a picture that reflected the song you were listening to. Now it … Keep Reading
Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, … Keep Reading
There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to … Keep Reading
So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on … Keep Reading