Should Musicians Self-Promote? 

Should Musicians Self-Promote? 

Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before … Keep Reading

What Are Merchandisers and Bootleggers?

What Are Merchandisers and Bootleggers?

So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.

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Tour Merchandise Vs. Retail Merchandise

Tour Merchandise Vs. Retail Merchandise

Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.

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Capturing Live Performance to Boost Engagement

Capturing Live Performance to Boost Engagement

Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:

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Is Video Game Sync the Future?

Is Video Game Sync the Future?

Video game sync is getting more popular by the day.

More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.

Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.

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8 Tips to Get Your Music Heard

8 Tips to Get Your Music Heard

There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to … Keep Reading

Marketing in the Streaming Age

Marketing in the Streaming Age

Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your … Keep Reading

Music Rights Explained

Music Rights Explained

Music rights can be a very tricky area to understand, with a crazy number of acronyms and collecting societies to remember. In this blog, we will explain a bit about … Keep Reading