So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
Using social media as a tool to grow your fanbase and engage with fans is a common element of the music industry today. The majority of artists tend to target … Keep Reading