So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
By now, we’re sure that everyone is aware of the recent discussions surrounding Spotify and the so-called “fake artists”. While we can’t comment on the validity of these allegations we were interested to hear about news that followed this; the matter of fake streams.
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
Video game sync is getting more popular by the day.
More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.
Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.
So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around … Keep Reading
Two months after our first appointment, Horus Music India is now pleased to announce Trupti Kudalkar as the second Business Development Manager and will work alongside Malini Hariharan in the Mumbai … Keep Reading
A few months ago we attended our third edition of The Exchange conference and showcase organised by the Department of International Trade (previously UKTI) in Mumbai and found a vast … Keep Reading
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As … Keep Reading
On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite … Keep Reading
Catch up on part 1 here and find out how you can make money from the rights you own. Live Performance Unlike copyright, which can be harder to understand, the … Keep Reading
The music industry can be a mysterious place. It’s important to what what each area of the industry does and how you can earn a living. Intellectual Property Intellectual property … Keep Reading
There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to … Keep Reading
So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on … Keep Reading
Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your … Keep Reading
Earlier this week it was announced that Phonographic Performance Limited (PPL) and PRS for Music will be moving their national headquarters from London to Leicester city centre. Their new joint … Keep Reading
Publishing can be a very tricky area of the music industry to understand. As if the concept of what publishing is wasn’t difficult enough, there are a huge number of … Keep Reading
Music rights can be a very tricky area to understand, with a crazy number of acronyms and collecting societies to remember. In this blog, we will explain a bit about … Keep Reading
Horus Music is 10 years old this year, and what better way to celebrate than to look back on what we have been up to over the 12 months. In addition to opening an office in India, we have attended several industry events and welcomed many new faces to the team.
The biggest and most exciting event of the past year has been the opening of our new office in India! Setting up shop in Mumbai, we can now bring our expertise in music distribution and other services to Indian artists while retaining a local feel. The new members of our Indian team came to our Leicester office to visit in early June and it was a great opportunity to learn more about Indian music and culture for the rest of the team.
How we celebrated
In addition to our Indian venture, we have kept ourselves busy in the UK too. This year Horus Music were sponsors of the Cheltenham Jazz Festival’s Free Stage, where we helped to bring free jazz music to over 14,000 people over the course of the weekend. The event was a huge success and showcased some great up and coming jazz artists as well as established acts. Among some of these acts were Jamie Cullum, Corinne Bailey Rae and Beverly Knight. Beverly previously distributed music through our service in 2015. Horus Music also was a sponsor of this years Midem conference in Cannes. As the worlds biggest music industry conference, we have been attending Midem ever since the company began and have some great relationships with other attendees and organisers of the event. Being a sponsor was a great way to celebrate our 10th year as a company as well as a decade of attending Midem, which has always been a rewarding event for us and continues to be.
In other industry events we sponsored the Brighton Music Conference, which showcases the latest in dance music technology and DJ equipment. There were also a number of industry talks and panels, one of which we organised ourselves called ‘Downloads, Streaming, Vinyl and Record Labels: Navigating the Next 10 Years’ which was very well received. In May we attended The Great Escape Festival, also in Brighton, and attended various industry talks as well as meeting some great companies and see some up and coming UK artists.
We also had the long awaited visit of our Web Guru’s from Croatia to our Leicester office. It was a great experience to have the full team together and discuss upcoming improvements to our system that you can all expect to see in the near future. It was fun giving our foreign visitors a taste of English culture and food too, in addition to allowing them to meet the new members of our growing team.
As a celebration for our 10th birthday party, we will be inviting plenty of old and new friends, as well as some of our clients to join us in reflecting on the past decade as well as looking forward to the future of Horus Music.
In the mean time take a look at this video that shows some of the milestones from our humble beginnings in Birmingham to where we are now. Here’s to the next 10 years!
Did you know you can have an artist profile on Apple Music? ‘Connect’ allows you to communicate better with your fans and you can even customise your page with your … Keep Reading