So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
We’ve all heard that one of the keys to long-term success in the music industry is ‘who you know’. If you’re a beginner in the music networking game then it … Keep Reading
By now, we’re sure that everyone is aware of the recent discussions surrounding Spotify and the so-called “fake artists”. While we can’t comment on the validity of these allegations we were interested to hear about news that followed this; the matter of fake streams.
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
Video game sync is getting more popular by the day.
More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.
Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.
So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around … Keep Reading
The time has finally come. We have welcomed our new MyClientZone system! This will replace the current Client Zone that has been in operation since 2014. This is now where you can go to upload and distribute your releases.
You will notice quite a lot of difference between this new system and our old one, but you should find a lot quicker and in a more logical and user friendly way. It is all new, and we know that it will take some time for everyone to get used to, us included, to please take some time to familiarise yourself with MyClientZone.
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This … Keep Reading
An article from Client Manager, Matthew Newton. Midem is an annual, international music event and conference based in Cannes, France. This year it ran over the course of four days … Keep Reading
You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to … Keep Reading
There are so many digital mistakes that you may be making online without even realising it. Avoiding these will mean you have a better relationship with your fans. 1. Being … Keep Reading
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As … Keep Reading
It’s one big confusing world out there, especially with people doing the wrong thing and downloading songs illegally. People don’t always know what’s actually behind the music and how hard … Keep Reading
On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite … Keep Reading
Everyone knows that appealing album artwork is more likely to catch a potential fan’s eye. That’s why you need to put a lot of thought into your artwork before you … Keep Reading
Many artists did not agree to stream their music at first. Many music fans even had to digitalise every CD they had. Some bands and artists even tried to withhold their … Keep Reading
A lot of musicians are on their way to enjoying success. With that success comes a time when you start thinking about publishing options. There are specific things you could … Keep Reading