Browsing Tag: music

Is Video Game Sync the Future?

Tips
Video game sync is getting more popular by the day. More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, [...]

How to Upload Releases onto MyClientZone

Industry Updates, Tips
So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around the world. Here’s how: Access the Client Zone via myclientzone.com/horus-music-limited or through the main website, and you should be taken to the following [...]

Welcome to MyClientZone

News
The time has finally come. We have welcomed our new MyClientZone system! This will replace the current Client Zone that has been in operation since 2014. This is now where you can go to upload and distribute your releases. You will notice quite a lot of difference between this new system and our old one, but you should find a lot quicker and [...]

The Pros and Cons of Streaming

Tips
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This blog will outline just a few of the pros and cons to streaming; making a case for both why streaming can be great for musicians but also what needs to be improved. Pro: There are now lower [...]

Midem 2017 – A First Timer’s POV

Travel
An article from Client Manager, Matthew Newton. Midem is an annual, international music event and conference based in Cannes, France. This year it ran over the course of four days (6th – 9th June). Key players in the music industry from all over the world gathered at Midem; this provided the opportunity for attendees to network, create [...]

Horus Music India welcomes Trupti Kudalkar

News
Two months after our first appointment, Horus Music India is now pleased to announce Trupti Kudalkar as the second Business Development Manager and will work alongside Malini Hariharan in the Mumbai office. Trupti has enjoyed previous roles at Web18 and Hungama Digital Media Pvt Ltd. More recently she has been working as an assistant manager [...]

Soundcloud Go Update

Industry Updates
You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to ask why their music is being uploaded to Soundcloud and in some cases it is causing duplicate tracks and even playlists of albums to be created. When these are created, users [...]

What Digital Mistakes Are You Making?

Tips
There are so many digital mistakes that you may be making online without even realising it. Avoiding these will mean you have a better relationship with your fans. 1. Being Arrogant. Don’t ever think that you should be able to get famous overnight, things take time. Not everyone cares about everything. Stop complaining about Facebook reach [...]

How Important Are Streaming Playlists?

Tips
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help [...]

Why is Protecting Your Music from Piracy Important?

Tips
It’s one big confusing world out there, especially with people doing the wrong thing and downloading songs illegally. People don’t always know what’s actually behind the music and how hard artists work. Here is why you should be protecting your music. Artists & Their Attitude I’ve heard some artists brush off the fact that [...]