So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
Now is one of the greatest times in history to be a musician, due to all of the tools and resources that are available – but until recently, it wasn’t a … Keep Reading