Capturing Live Performance to Boost Engagement

Capturing Live Performance to Boost Engagement

Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:

What added value does live video have over everything else?

Live video shows another side of the artist and makes them more human and relatable. Videos don’t have to just be of live performances; it could be a vlog, footage of a rehearsal, anything that might be relevant to your audience. Footage of live performances can act as a showcase of your skills to potential promoters/venues, and can help you to get more live bookings. Video content is also valued on Facebook over other content. Whenever you upload a video to Facebook this post will be pushed out to more people than if you were to link to a YouTube clip, or just post text. This means more marketing reach and potential engagement.

What’s the appeal to fans?

The chances are that not all of your fans are in the same place. Creating video content means you can reach people all over the world. Video content makes people feel like they are missing out on something, so they are more likely to buy a ticket to your next performance. On the other hand, it also gives those who can’t attend live performances a chance to get involved and see it for themselves.

Live streaming versus Video On Demand (e.g. YouTube):

Unless the event is hugely relevant to a big audience, live streaming isn’t always the best way forward. Video on demand does have more viewers. However, live streaming is more accommodating in terms of quality as audiences expect more production in video on demand. Plus, if you use multiple cameras it allows for editing which means you can have a unique product at the end of the stream. However, live streaming can make people nervous and opens you up to making mistakes which can’t be erased. But what some don’t realise is that you can actually fake a live stream. This minimises the risk of being unhappy with the results.

How do you create content that suits the different platforms?

It’s important to create video content that suits different platforms. For example, there is perhaps a younger audience on Snapchat compared to other platforms. Snapchat is also more useful for short pieces of promotion; the finished product with high production value can then be shared on Facebook and YouTube. You can use platforms such as Snapchat and Instagram to create trailers for upcoming music videos, before releasing the full version on Facebook and YouTube. This is an easy way to create a marketing campaign whilst keeping your content different and fresh across all of your platforms.

Advice for those with limited budgets:

Performing covers on live streams do really well on social media and are very cheap or cost nothing at all. They are a great way to introduce audiences to your style before presenting them with original material. You could also find and make use of tastemaker accounts who post videos of independent artists to help boost their reach. A high profile example of this is VEVO dscvr. They work with up and coming artists by filming interviews, live performances and more. It is free and gives you a great stamp of approval.

Try to maximise your time. If you already have things planned in your schedule (e.g. interviews, sound check, gig, rehearsal, band practice) capture everything as you’re doing it. This gives you video content at no extra cost. It will also be representative of what you are actually like as an artist. Don’t waste money on something that doesn’t represent you very well. You can split this content across multiple posts (e.g. film your hour band practice and turn this into six 10 minute videos) in order to make the most of the footage. It’s all about maximising your opportunities.

The Pros and Cons of Streaming

The Pros and Cons of Streaming

When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This blog will outline just a few of the pros and cons to streaming; making a … Keep Reading

Horus Music India welcomes Trupti Kudalkar

Horus Music India welcomes Trupti Kudalkar

Two months after our first appointment, Horus Music India is now pleased to announce Trupti Kudalkar as the second Business Development Manager and will work alongside Malini Hariharan in the Mumbai office. Trupti has enjoyed previous roles at Web18 and Hungama Digital Media Pvt Ltd. More … Keep Reading

How Important Are Streaming Playlists?

How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying … Keep Reading

Direct to Consumer Marketing & Data and Insights

Direct to Consumer Marketing & Data and Insights

On April 11th 2017 BPI held their Direct to Consumer Marketing and Data and Insights training session in London. This session was hosted by Music Ally, a company that cite themselves as a ‘knowledge company’, they advise new music businesses, bands and labels etc. We … Keep Reading

Is DIY the Way To Go?

Is DIY the Way To Go?

Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow thought before he jumpstarted his career. He made the very wise decision to go DIY … Keep Reading

Get your Profiles Verified

Get your Profiles Verified

Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, Facebook and Twitter. In this article we’ll give you a brief but informative guide on … Keep Reading

8 Tips to Get Your Music Heard

8 Tips to Get Your Music Heard

There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to different online platforms free of charge such as YouTube, Soundcloud and Vimeo. However getting your … Keep Reading

How to Pitch your Music to Influencers

How to Pitch your Music to Influencers

So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on your social media pages too. You’re looking to take the next step and get a … Keep Reading

Marketing in the Streaming Age

Marketing in the Streaming Age

Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your music out there and seen by them. When it comes to marketing in the streaming … Keep Reading