Browsing Tag: Spotify

The Pros and Cons of Streaming

Tips
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This blog will outline just a few of the pros and cons to streaming; making a case for both why streaming can be great for musicians but also what needs to be improved. Pro: There are now lower [...]

Three Key Streaming Questions for Independent Labels and Artists

Tips
Streaming is now the main way of making money in the sale of music and this will probably continue to be the trend in the near future. Because of this, it is important that those who are wanting to enter into the marketplace are aware of the main talking points around streaming, in order to be aware of what could negatively affect them but [...]

How Important Are Streaming Playlists?

Tips
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help [...]

Streaming, Downloads and Digital Sales

Tips
Many artists did not agree to stream their music at first. Many music fans even had to digitalise every CD they had. Some bands and artists even tried to withhold their music from being digitalised, Tool are a prime example, but many quickly realised the new era of music wasn’t something they could easily ignore. With the introduction of [...]

Luke’s Top 10 Guilty Pleasure Songs

Horus Music Turns 10
As we near the end of the year, we have the final instalment of our guilty pleasure series. Here we have Luke sharing his top choices. Listen along on Spotify. 1. Robbie Williams – Bodies Hardly the highest point in his career but I can’t help but love this song, especially the video. Motorcycle. Desert. Wheelies. What more could you [...]

Marketing in the Streaming Age

Tips
Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your music out there and seen by them. When it comes to marketing in the streaming age, we have to re-evaluate how we market music. Let’s Fix Music Marketing The biggest problem [...]

Catherine’s Top 10 Guilty Pleasure Songs

Horus Music Turns 10
Thanks to Catherine for sharing her guilty pleasure list with us, we enjoyed this one. Listen along on Spotify and subscribe for all the latest from us. 1. Maroon 5 – Moves Like Jagger I find it impossible to whistle, but I keep trying, like a game you’re just so close to winning. I pity anyone listening to me during this guilty [...]

Highest Selling Album of 2006: US vs UK

Horus Music Turns 10
As part of our 10th birthday celebration, we’ve seen what the highest-selling UK albums and singles were in 2006. Continuing this same theme, how do those results compare with the highest selling album of the year in the UK and across the pond in the USA? We’ll compare the highest selling album from each country and allow you to decide [...]

Ash’s Top 10 Guilty Pleasure Songs

Horus Music Turns 10
It took us some time to get this list, but we finally have this guilty pleasure list from Ash, who heads up our distribution team. Listen along on Spotify 1. James Blunt – You’re Beautiful This is a great song and anyone who says other wise is lying to themselves, but apparently isn’t cool to like Mr Blunt. 2. Shaggy – It Wasn’t Me I [...]

2006 Had Some Of the Best Pop Songs of the Decade

Horus Music Turns 10
2006 was a pretty great year in history as well as within the world of the music industry. It also presented us with some pop music gems that have stuck with us for 10 years now. I’ll leave it up to you to decide whether that is a good thing or not. This week, we go over some of the best pop songs of the decade. Listen along with us on [...]