How to Upload Releases onto MyClientZone

How to Upload Releases onto MyClientZone

So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around the world. Here’s how: Access the Client Zone via myclientzone.com/horus-music-limited or through the main website, … Keep Reading

The Pros and Cons of Streaming

The Pros and Cons of Streaming

When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This blog will outline just a few of the pros and cons to streaming; making a … Keep Reading

Soundcloud Go Update

Soundcloud Go Update

You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to ask why their music is being uploaded to Soundcloud and in some cases it is … Keep Reading

How Important Are Streaming Playlists?

How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying … Keep Reading

Release Checklist

Release Checklist

When you’re ready to distribute your music, there are a few things you need to check to help speed up the release process. Metadata (Information such as the artist, release title, genre, copyright information etc.)   Titles Product titles and track titles should be formatted … Keep Reading

Streaming, Downloads and Digital Sales

Streaming, Downloads and Digital Sales

Many artists did not agree to stream their music at first. Many music fans even had to digitalise every CD they had. Some bands and artists even tried to withhold their music from being digitalised, Tool are a prime example, but many quickly realised the new … Keep Reading

The World of Soundscaping

The World of Soundscaping

A lot of musicians are on their way to enjoying success. With that success comes a time when you start thinking about publishing options. There are specific things you could do as a musician in publishing – Soundscaping is just one of them. What is … Keep Reading

What is SoundScan?

What is SoundScan?

A lot of artists are ready to take the next step in their musical career, with that career there are a number of factors you need to know before you can rise and take over the world with your music. One of those things is SoundScan.

What is SoundScan?

SoundScan signs up stores and has a tracking system that is operated by ACNielsen (sounds familiar?) Nielsen tracks your music and music video sold in retail in America and Canada. Billboard uses these numbers for their charts that you can check regularly on their website.

How does it work?

Any song, video or album or any music product carries an UPC or EAN and a ISRC (barcode). This code is needed to track your music in sales with this system. Their sales numbers get collected weekly so it gets updated very often. Which is a good thing because sales don’t stand still. It is not used or royalty payments, but instead tracks song data for use in the charts.

Is this just for physical sales?

No, it isn’t just for physical sales. It also counts the music that sells in digital stores (like iTunes), but since 2014 they also include streaming into their tracking list. This makes it really easy, because everything comes from one source.

Are these numbers accurate?

In theory all the digital sales (streams and digital downloads) are completely correct. Because when labels and artists license digital rights to the seller, they need to report their sales to SoundScan. Digital is completely covered as you can’t really make up the streams or downloads that are shown.

There are a lot of independent stores that aren’t signed up to SoundScan. If they are not signed up, there is no way in knowing how much of your CDs or vinyl gets sold in that store. Which means there is a blind spot in the industry sales on physical music. Unless you want to contact every store one by one, this is the most accurate sales list you’ll get for in America and Canada.

How do I use it?

To start using SoundScan to track your sales data, you need to register your tracks with Nielsen and wait for them to be approved.

Optimising your YouTube channel

Optimising your YouTube channel

YouTube is arguably the most important video platform for artists to share their promo material, music videos, live shows and behind the scenes footage. However, with an optimised YouTube channel, it can be a lot more effective. In this article we will give some more … Keep Reading