How to Upload Releases onto MyClientZone

How to Upload Releases onto MyClientZone

So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around the world. Here’s how: Access the Client Zone via myclientzone.com/horus-music-limited or through the main website, … Keep Reading

The Pros and Cons of Streaming

The Pros and Cons of Streaming

When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This blog will outline just a few of the pros and cons to streaming; making a … Keep Reading

Soundcloud Go Update

Soundcloud Go Update

You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to ask why their music is being uploaded to Soundcloud and in some cases it is … Keep Reading

How Important Are Streaming Playlists?

How Important Are Streaming Playlists?

You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying … Keep Reading

Release Checklist

Release Checklist

When you’re ready to distribute your music, there are a few things you need to check to help speed up the release process. Metadata (Information such as the artist, release title, genre, copyright information etc.)   Titles Product titles and track titles should be formatted … Keep Reading

Streaming, Downloads and Digital Sales

Streaming, Downloads and Digital Sales

Many artists did not agree to stream their music at first. Many music fans even had to digitalise every CD they had. Some bands and artists even tried to withhold their music from being digitalised, Tool are a prime example, but many quickly realised the new … Keep Reading

The World of Soundscaping

The World of Soundscaping

A lot of musicians are on their way to enjoying success. With that success comes a time when you start thinking about publishing options. There are specific things you could do as a musician in publishing – Soundscaping is just one of them. What is … Keep Reading

What is SoundScan?

What is SoundScan?

A lot of artists are ready to take the next step in their musical career, with that career there are a number of factors you need to know before you can rise and take over the world with your music. One of those things is SoundScan.

What is SoundScan?

SoundScan signs up stores and has a tracking system that is operated by ACNielsen (sounds familiar?) Nielsen tracks your music and music video sold in retail in America and Canada. Billboard uses these numbers for their charts that you can check regularly on their website.

How does it work?

Any song, video or album or any music product carries an UPC or EAN and a ISRC (barcode). This code is needed to track your music in sales with this system. Their sales numbers get collected weekly so it gets updated very often. Which is a good thing because sales don’t stand still. It is not used or royalty payments, but instead tracks song data for use in the charts.

Is this just for physical sales?

No, it isn’t just for physical sales. It also counts the music that sells in digital stores (like iTunes), but since 2014 they also include streaming into their tracking list. This makes it really easy, because everything comes from one source.

Are these numbers accurate?

In theory all the digital sales (streams and digital downloads) are completely correct. Because when labels and artists license digital rights to the seller, they need to report their sales to SoundScan. Digital is completely covered as you can’t really make up the streams or downloads that are shown.

There are a lot of independent stores that aren’t signed up to SoundScan. If they are not signed up, there is no way in knowing how much of your CDs or vinyl gets sold in that store. Which means there is a blind spot in the industry sales on physical music. Unless you want to contact every store one by one, this is the most accurate sales list you’ll get for in America and Canada.

How do I use it?

To start using SoundScan to track your sales data, you need to register your tracks with Nielsen and wait for them to be approved.

Optimising your YouTube channel

Optimising your YouTube channel

YouTube is arguably the most important video platform for artists to share their promo material, music videos, live shows and behind the scenes footage. However, with an optimised YouTube channel, it can be a lot more effective. In this article we will give some more … Keep Reading

Why Is Artwork So Important?

Why Is Artwork So Important?

Before online streaming, artwork was a sacred object many music lovers cherished and collected. This square image painted a picture that reflected the song you were listening to. Now it has all changed. Album artwork has been reduced down to a small square that’s hardly … Keep Reading

How to Use YouTube Playlists

How to Use YouTube Playlists

Whether it is on YouTube or on your favourite streaming service, playlists can be an invaluable form of promotion and engagement for artists. YouTube Playlists can be sorted in almost any way you need, and provide continuous play, cross promotion or a visual mixtape for … Keep Reading

How to Pitch your Music to Influencers

How to Pitch your Music to Influencers

So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on your social media pages too. You’re looking to take the next step and get a … Keep Reading

Luke’s Top 10 Guilty Pleasure Songs

As we near the end of the year, we have the final instalment of our guilty pleasure series. Here we have Luke sharing his top choices. Listen along on Spotify. 1. Robbie Williams – Bodies Hardly the highest point in his career but I can’t help … Keep Reading

Marketing in the Streaming Age

Marketing in the Streaming Age

Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your music out there and seen by them. When it comes to marketing in the streaming … Keep Reading

Catherine’s Top 10 Guilty Pleasure Songs

Thanks to Catherine for sharing her guilty pleasure list with us, we enjoyed this one. Listen along on Spotify and subscribe for all the latest from us. 1. Maroon 5 – Moves Like Jagger I find it impossible to whistle, but I keep trying, like a game … Keep Reading

Highest Selling Album of 2006: US vs UK

Highest Selling Album of 2006: US vs UK

As part of our 10th birthday celebration, we’ve seen what the highest-selling UK albums and singles were in 2006. Continuing this same theme, how do those results compare with the highest selling album of the year in the UK and across the pond in the USA? We’ll compare the … Keep Reading

Ash’s Top 10 Guilty Pleasure Songs

It took us some time to get this list, but we finally have this guilty pleasure list from Ash, who heads up our distribution team. Listen along on Spotify 1. James Blunt – You’re Beautiful This is a great song and anyone who says other wise is … Keep Reading

Graeme’s Top 10 Guilty Pleasure Songs

Graeme has recently rejoined us, so we thought a good way to welcome him back to the team would be to ask him to share his Guilty Pleasure list with us all. He’s got some crackers on here. Listen along on Spotify  1. Prefab Sprout – … Keep Reading