Capturing Live Performance to Boost Engagement

Capturing Live Performance to Boost Engagement

Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:

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Optimising your YouTube channel

Optimising your YouTube channel

YouTube is arguably the most important video platform for artists to share their promo material, music videos, live shows and behind the scenes footage. However, with an optimised YouTube channel, … Keep Reading

How to Use YouTube Playlists

How to Use YouTube Playlists

Whether it is on YouTube or on your favourite streaming service, playlists can be an invaluable form of promotion and engagement for artists. YouTube Playlists can be sorted in almost … Keep Reading

Marketing in the Streaming Age

Marketing in the Streaming Age

Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your … Keep Reading

YouTube Art Tracks Explained

YouTube Art Tracks Explained

YouTube Art Tracks can be confusing, but they are essentially a YouTube version of a piece of music that they have automatically generated. Art Tracks are created so that YouTube … Keep Reading

Getting featured on YouTube: Ben Calvert

Getting featured on YouTube: Ben Calvert

Birmingham folk artist Ben Calvert (signed to Bohemian Jukebox, distributed by Horus Music) has seen his latest music video ‘Valpolicella Girl’ featured on YouTube  on the front page today. This week … Keep Reading