Nowadays everything is online, and if you don’t start to accept that now and take advantage of modern technology you and your music will be left in the dark. It’s almost akin to living your whole life in a house but never once stepping out to explore the world outside and all the possibilities it brings.
The house in the analogy represents the older traditional methods of selling music and the world outside represents all the digital age has to offer. This is why we’ve put together the five reasons you should be selling your music online. If you want to get started, get in touch with one of our team here or phone us on 0116 253 0203.
Expand your reach
By utilising an online platform, whether that be a website, music streaming platform or social media app. You are able to expand your online reach and connect with audiences that might not be as attainable if you only rely on traditional methods of selling music.
Today with the advent of platforms such as TikTok, a track by a smaller artist can go viral with the right content, and see the artist generate millions of music streams.
When you release and sell music online it can be accessible to everyone from around the globe. You can reach that audience quicker and for a fraction of the price.
Not only this but selling your music online can open up opportunities to perform abroad, at festivals, talk shows and worldwide tour dates.
Direct fan engagement and revenue
As you’re selling your music online, you are able to sell directly to your fans. This can allow you to keep a higher percentage of revenue, and form a connection with your fans. By utilising platforms such as Bandcamp Artists are able to sell their music and merchandise at the price they choose. As this gives the artist more control, it can help boost the artist’s online engagement as fans are aware that they are supporting the artist.
With that in mind, artists should be releasing their music on all platforms, Horus Music’s Unlimited Music Distribution allows for this. For more information on how we can help you, get in touch with one of the team on alr@horusmusic.co.uk or call +44 (0)116 253 0203.
Gain valuable insights
As you’re selling music online, you are able to gain valuable insights from digital streaming platforms. These could be insights into where your audience finds your music, and how they engage with your music online. This can help you in the future to decide what kind of music resonates with your audience.
You’ll know what areas your music is sold and listened to the most, and this can help you determine where you’re going to go on tour. It is not limited to this, but it can give you valuable insights into your audience’s buyer behaviour.
This can help give you insights into when you should be releasing music or an album and when a merch drop should happen. The data you collect can be beneficial in the long term, and the more data you have access to the better.
Control and flexibility
As you sell music online independently you are in control of the release, meaning that you can control the price of the release, its marketing strategy, and what format you want it to be in – whether that be a digital download, CD, Vinyl, or even a cassette.
You’re also in control of the marketing strategy alongside it, this could include a social media strategy, PR campaign, playlist pitching or radio plugging.
By selling your music online, you have the flexibility of releasing your music at the pace you’d like, and through methods that you’d like to use.
Cost-effective distribution
Through the traditional methods of selling music, some artists can be limited by the entry costs of creating physical copies. But by selling music online, you can use a music distributor such as Horus Music to distribute your music to over 150 digital streaming and download platforms . By distributing with us, you are able to avoid the costs that are associated with the traditional methods and keep 100% of your royalties.
Distribute with Horus Music
If you want to get your music heard globally, get in touch with the Horus Music Distribution team at 0116 253 0203, or drop us an email here.
