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January 11, 2018
Everyone’s taste in music is unique which means that no matter what music you make, someone is bound to enjoy listening to it. While the UK music industry may favour certain types of music more than others, it is important to understand that there isn’t a single human culture on earth that has existed without music. Music is […]
January 5, 2018
Video is becoming increasingly vital to music campaigning in today’s online climate. With 55% of people watching online video on a day-to-day basis and spending an average 2.6x more time on video pages, it’s clear where global internet traffic is headed. So, how do you distinguish yourself from the rest of the crowd and ensure […]
December 19, 2017
I launched the first major music industry networking event in London at a time when there wasn’t many music industry networking events around (that’s why I did it), but since then, dozens of other networking events have cropped up, each with relative success – which suggests one thing to me, and one thing only: there’s […]
December 11, 2017
Case Study: Neha Bhasin’s album continues to gain increasing sales 1 year after release Release Date: 15th October 2016 Activity: Album release and distribution Key Outcomes: Neha Bhasin’s album continues to see increasing number of sales each month after releasing her album over a year ago How We Did It The Indian pop star Neha Bhasin, is mainly […]
December 1, 2017
The UK music market is booming with an estimate that the core industry made an impressive economic contribution of £4.4bn to the United Kingdom economy in 2016, supporting 142,208 jobs. It is also not surprising that three of the top five best-selling artists in the world in 2016 were British and that UK music generated in excess […]
November 24, 2017
Case Study: Midem Successes for Artists. Here at Horus Music, we leave no stone unturned when it comes to helping artists take their careers to the next level. Aside from music distribution, one of the many ways we do this is through representation at Midem. Midem, the largest annual business-to-business event in the entire music […]
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