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YouTube Shorts Explained

June 15, 2023

YouTube Shorts Explained

Short form videos are becoming increasingly popular and are a great way for artists and creators to connect with their fans through a visual medium. Many artists have found short form videos to play a significant role in their music’s success. More recently, YouTube have introduced ‘Shorts’ to their platform. What are YouTube Shorts? The […]

What is a PRO and do I need one?

February 24, 2023

What is a PRO and do I need one?

A PRO stands for Performing Rights Organisation. A PRO collects public performance royalties on behalf of songwriters and publishers. This means when a song is played publicly on the radio, live, TV shows and commercials it is essential that these companies pay for a license to use the song. Once the PRO has collected the […]

Two Factor Authentication (2FA)

February 7, 2023

Two Factor Authentication (2FA)

Why opt for Two Factor authentication on your Horus account? Horus Music would like to give you an opportunity to increase the security on your account. 2Factor security requires you to submit a unique code (which will be sent to your mobile each time you log into your Horus account). This stops unauthorised users from […]

Breaking Down Metadata: Understanding UPCs, ISRCs and ISWCs

January 23, 2023

Breaking Down Metadata: Understanding UPCs, ISRCs and ISWCs

Metadata in its simplest form is data that describes information about other data. In terms of distributing your music, this refers to the individual parts of information that make up your release, such as the artist names, release/track titles, language, release date, genre, unique identifiers, rights-holder information, and more. How We Use Metadata for Your […]

Pre-Save vs Pre-Order: What’s the difference and why are they important?

November 4, 2022

Pre-Save vs Pre-Order: What’s the difference and why are they important?

A pre-save or pre-order is a highly effective method for generating buzz around your music before your release date hits. Many artists aren’t aware that there is a difference between a pre-order and a pre-save. Whilst they have similar functions, the difference between the two, and why they are equally as important, is essential knowledge […]

How Music Distribution Works: Everything An Artist Needs To Know

September 28, 2022

How Music Distribution Works: Everything An Artist Needs To Know

Most artists know what music distribution is and the role it plays within the industry. If you’re not sure, it’s the modern method for getting your music onto digital platforms like Spotify. But many artists don’t know how music distribution works. In this blog we’ll detail how the process works and what artists should know […]

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