Getting your music onto Spotify playlists can transform your reach, bringing in thousands of new listeners and helping you build momentum as an artist. But with millions of tracks released each week, how do you make sure yours stands out?
In this guide, we’ll explain how to pitch to Spotify’s editorial playlists, how independent playlist submissions work, and why algorithmic playlists are just as powerful.
What Are Spotify Playlists?
Spotify playlists fall into three main categories, and understanding the difference is the first step:
- Editorial playlists – Curated by Spotify’s own team (e.g. RapCaviar, New Music Friday). Placement here can generate huge exposure but is highly competitive.
- Algorithmic playlists – Automatically generated based on listening habits, such as Release Radar or Discover Weekly. These are personalised to each listener.
- User-curated playlists – Run by individuals, influencers, curators or brands. Some have only a few hundred followers, others have tens of thousands.
Each type requires a slightly different strategy.
How to Pitch to Spotify Editorial Playlists
Spotify allows artists to pitch unreleased tracks directly to its editorial team through Spotify for Artists.
Step-by-Step Process
- Log into Spotify for Artists.
- Go to Music → Upcoming and select the track you want to pitch.
- Complete the submission form in detail:
- Genre and sub-genres
- Moods and instruments
- Language of lyrics
- Territory focus (UK artists can highlight local appeal)
- Add a short, professional description explaining your track and your story.
Best Practices
- Aim to submit at least 14 days before release (ideally 3–4 weeks).
- Only one upcoming track can be pitched at time
- Focus on what makes your music unique, and relevant right now (live shows, collaborations, press coverage).
Even if your track isn’t selected for an editorial playlist, it will still appear in your followers’ Release Radar, which can drive early traction.
Submitting Music to Independent Spotify Playlists
Editorial slots are limited, so many artists also target independent curators. Platforms such as Groover connect artists with thousands of playlist owners.
How It Works
- You submit your track through a platform.
- Curators review your music and may add it to their playlists.
- Some platforms offer free submissions, while others provide paid options with guaranteed feedback.
Tips for Success
- Target playlists that suit your genre rather than going for follower numbers alone.
- Write a personal, polite note when pitching directly to curators.
- Exercise caution: Never pay for fake streams or for playlist placements where the curator guarantees streams. This is a big red flag and likely would result in artificial streams. Spotify and many streaming platforms around the world have policies in place for not paying out flagged artificial streams and in some cases issue fines or may remove an artist’s entire catalogue. To learn more about artificial streaming check out our blog HERE.
Independent playlists may not have the reach of Spotify editorial lists, but they can deliver valuable, engaged listeners.
Horus Music users can now enjoy a 15% discount when they use Groover. Sign up on Groover HERE and use the code GROOVERHORUS15VIP
Algorithmic Playlists: Why They Matter
Many artists overlook algorithmic playlists, yet they’re among the most reliable ways to grow streams long-term.
- Release Radar – Automatically includes your new release for all followers if you’ve pitched it.
- Discover Weekly – Driven by listener behaviour. The more your track is saved, replayed, and shared, the more likely it is to appear.
- Spotify Radio – Plays tracks similar to a chosen artist or playlist, offering exposure to new audiences.
How to Boost Algorithmic Placement
- Encourage pre-saves before release.
- Ask fans to follow you on Spotify.
- Drive early engagement in the first week (saves and streams signal strong performance to Spotify’s algorithm).
Best Practices for Playlist Pitching
- Be consistent – Release regularly to increase your chances of playlisting opportunities.
- Tell your story – Editors and curators respond to artists who can explain the context of their music.
- Engage your fans – Playlist success often comes from momentum generated by your audience.
- Be patient – Even if your track isn’t placed immediately, persistence builds credibility over time.
FAQs: Submitting Music to Spotify Playlists
Can I submit released songs to Spotify editorial playlists?
No. Spotify’s editorial pitch tool only accepts unreleased tracks. You can, however, target independent curators with released music.
How many songs can I pitch for Spotify editorial playlists at once?
One track can be pitched at a time. Choose your strongest song. Once that track goes live, your pitch tool will be open again to use for other upcoming tracks.
Is there a cost to pitch music to Spotify’s editorial playlists?
No. Submissions via Spotify for Artists are free. Independent curators may charge for guaranteed feedback.
Do user playlists really help?
Yes. Smaller, niche playlists often deliver better engagement than large, generic lists.
What’s the difference between editorial, algorithmic, and user playlists?
Editorial = Spotify team, Algorithmic = personalised by listening data, User = independent curators.
Getting onto Spotify playlists isn’t just about luck. By understanding the different playlist types, pitching professionally through Spotify for Artists, and building relationships with curators, you give your music the best chance to be heard.
At Horus Music, we work with artists worldwide to maximise streaming potential. With the right preparation and strategy, playlists can become a powerful tool in your release plan.