Playing at a music festival is one of the most exciting ways for independent artists to grow their audience, gain exposure, and build lasting industry connections. Whether it’s a major UK festival or an emerging grassroots event, these live opportunities can take your career to the next level.
But with thousands of talented artists applying each year, knowing where to apply, how to stand out, and how to prepare your music can make all the difference.
Why Music Festivals Matter for Independent Artists
Music festivals aren’t just for major label acts anymore. Many of the UK’s top events – from The Great Escape and Liverpool Sound City to Focus Wales – actively champion emerging artists.
Performing live at a festival can help you:
- Build real connections with new fans and industry professionals
- Increase your streams and social following after your set
- Attract press, sync, and collaboration opportunities
- Strengthen your credibility for future bookings
For independent artists, festivals aren’t just performances, they’re stepping stones for growth, discovery, and momentum.
How to Get on Festival Lineups as an Independent Artist
Each festival has its own submission process, but most follow a similar structure. Here’s how to approach it strategically.
1. Research the Right Festivals for Your Sound
Focus on festivals for emerging artists in the UK that match your genre and stage of career.
Look for “apply to play” opportunities on official websites for festivals or through online directories, like PRS for Music.
Keep an eye on festivals known for showcasing new talent, such as:
- The Great Escape (Brighton)
- Sound City (Liverpool)
- Focus Wales (Wrexham)
- Green Man (Brecon Beacons)
- Shambala (Northamptonshire)
2. Build a Strong EPK (Electronic Press Kit)
Your EPK is your professional introduction. Include:
- A concise artist bio and high-quality photos
- Links to your best tracks (Spotify, SoundCloud, Bandcamp)
- One or two great live performance videos
- Press coverage or achievements
- Social handles and follower stats
A professional EPK makes festival bookers take you seriously.
3. Personalise Every Submission
Avoid copying and pasting the same message. Instead, explain briefly why your music fits that festival, any local ties, and what makes your sound unique.
Festival organisers receive hundreds of applications and personal touches stand out.
4. Apply Early and Stay Organised
Festival slots fill quickly. Apply as soon as submissions open and track deadlines in a spreadsheet. Early applicants often get more attention.
How to Prepare for Festival Season
Performing at a festival isn’t just about being booked – it’s about delivering a show that leaves a lasting impression.
- Rehearse transitions between songs until your set flows effortlessly.
- Prepare a simple stage plan and technical rider.
- Interact with the crowd engagement builds connection.
- Promote your appearance across social media and streaming platforms.
Consistency and energy go a long way. Even smaller festival slots can generate big results when you’re prepared.
Festival Opportunities for Musicians
If you’re new to performing live, start with festivals that support independent artists and have open application processes.
Look for:
- Local showcases and BBC Introducing stages
- Emerging artist festivals (like Focus Wales or The Great Escape)
- Online submission platforms (Sonicbids, ReverbNation, Groover)
Before applying, ensure your music is available across major streaming platforms.
With Horus Music, you can distribute your songs worldwide, ensuring both festival organisers and new fans can easily find and stream your tracks.
Common Mistakes to Avoid
- Submitting incomplete or outdated EPKs
- Ignoring festival guidelines
- Using low-quality live recordings
- Falling for “guaranteed slot” scams
- Forgetting to proofread submissions
Professionalism and authenticity always make the strongest impression.
Building Long-Term Success
Once you’ve performed, make every opportunity count:
- Gather live photos and video clips for future submissions.
- Tag the festival and other artists in social posts to expand your reach.
- Stay in touch with organisers – many festivals rebook reliable performers.
Festival stages aren’t just gigs they’re stepping stones to sustainable growth in your music career.
FAQs: Applying for Music Festivals
Can unsigned artists apply to UK festivals?
Yes, many festivals are designed to support independent and emerging talent.
Do I need a manager?
No. You can apply yourself as long as you have a strong press kit and professional communication.
Is there a cost to apply?
Some charge a small admin fee, but most are free. Always check official channels.
What’s the best way to stand out?
Submit a complete, visually polished EPK and tailor your message to each event.
Where can I find festivals to apply to?
Check directories like Sonicbids, Groover, and UK-based open-call lists for festival opportunities for musicians.
Final Thoughts
Performing at music festivals is one of the most rewarding ways to grow as an independent artist. With the right preparation, strategy, and distribution support, you can turn festival performances into long-term success.
At Horus Music, we help independent artists distribute their music worldwide, collect royalties, and reach new audiences giving your festival journey the global stage it deserves.