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November 14, 2024
In the business of making music, promotion is as essential as crafting great songs. And for independent artists, it’s all on you to make noise about the music you’re making. One of the most useful devices you can have in your marketing tool kit is the music video. Think the music video has had its […]
April 8, 2022
A solid marketing campaign is essential for any artist looking to push their music further. With so many opportunities for marketing readily available, artists often submit their music for promotional services as soon as the track is finished, often leading to disappointment as campaign leaders reject the material. Keep reading if you want learn about […]
January 5, 2018
Video is becoming increasingly vital to music campaigning in today’s online climate. With 55% of people watching online video on a day-to-day basis and spending an average 2.6x more time on video pages, it’s clear where global internet traffic is headed. So, how do you distinguish yourself from the rest of the crowd and ensure […]
October 2, 2017
Putting your passion into writing your own music or creating your own band is hard work. But, that’s just the start, particularly if this is your career choice. Even before you’ve written enough tracks for an album, or you’re still working hard to get the band to sound ‘just right’ you need to start thinking […]
May 25, 2017
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As more and more people turn to streaming as their primary source of music listening, applying techniques that relate to these platforms can certainly help boost […]
January 16, 2017
So, you’ve got some killer tracks laid down in the studio and produced by a top quality engineer. You’ve been gigging regularly and have built up a respectable fanbase on your social media pages too. You’re looking to take the next step and get a manager, label deal and maybe a publisher too. Essentially, you’re […]
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