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Utilise YouTube to maximise your outreach to fans

August 21, 2018

Utilise YouTube to maximise your outreach to fans

YouTube can be a confusing topic for artists distributing their music online. Depending on whether you have your own channel that you upload music to, you may or may not want to distribute to the platform. Here is a brief breakdown of what the different YouTube services are, and why they exist. Content ID When […]

The Importance of Promotional Video

January 5, 2018

The Importance of Promotional Video

Video is becoming increasingly vital to music campaigning in today’s online climate. With 55% of people watching online video on a day-to-day basis and spending an average 2.6x more time on video pages, it’s clear where global internet traffic is headed. So, how do you distinguish yourself from the rest of the crowd and ensure […]

Music Video Commissioning – Pitfalls and Bear Traps

August 8, 2017

Music Video Commissioning – Pitfalls and Bear Traps

Music video commissioning is one the most important tasks of any promo campaign. A good video is crucial, and, as music video production is time-consuming and often the most expensive line item of the campaign budget, the music video experience can be disastrous if things go wrong. Our service and this article aim to help you […]

5 Places to Find Great New Creative Talent for Your Next Release

July 21, 2017

5 Places to Find Great New Creative Talent for Your Next Release

There’s a lot of places to look for new creative talent across the internet – so many it can be bewildering! Here’s a quick guide to 5 key sites that contain a lot of new creatives, and who offer curated search to help you sort through the many portfolios you’ll find there. It’s worth doing […]

Optimising your YouTube channel

February 27, 2017

Optimising your YouTube channel

YouTube is arguably the most important video platform for artists to share their promo material, music videos, live shows and behind the scenes footage. However, with an optimised YouTube channel, it can be a lot more effective. In this article we will give some more information on the ways in which you can begin optimising […]

How to Use YouTube Playlists

January 19, 2017

How to Use YouTube Playlists

Whether it is on YouTube or on your favourite streaming service, playlists can be an invaluable form of promotion and engagement for artists. YouTube Playlists can be sorted in almost any way you need, and provide continuous play, cross promotion or a visual mixtape for users. Sorting all of this can be time consuming though, […]

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