Last year we published 10 Most Viewed Videos on VEVO, 10 Fastest YouTube Videos to Reach 100 Million Views and 10 Most Viewed VEVO channels. We’re back with the Top 10 most viewed music videos of all time as of 2017. How have things changed?
What Are Merchandisers and Bootleggers?
So, what are merchandisers? You can compare a merchandiser to a label, in a way. A merchandiser has the right (once you sign a contract with them) to use your name on goods. So, in short, they manufacture your goods, they look into the sales at your gigs and, the most important part, they pay you royalties for each sale.
Spotify’s ‘Fake Streams’: Our Response
By now, we’re sure that everyone is aware of the recent discussions surrounding Spotify and the so-called “fake artists”. While we can’t comment on the validity of these allegations we were interested to hear about news that followed this; the matter of fake streams.
Tour Merchandise Vs. Retail Merchandise
Tour merchandise and retail merchandise are very alike, but depending on what kind of artist you are there can be important differences. There are many ways to go and avenues to choose in terms of merch and often artists forget the opportunities that merchandise can offer. Let’s take a look at the differences between the two.
Capturing Live Performance to Boost Engagement
Live streaming and live content is a game changer in the music industry. Artists are now setting up gigs just to so that they have content for their marketing campaigns. It is important to utilise every opportunity you have to get video content to boost your engagement, and here is why:
Is Video Game Sync the Future?
Video game sync is getting more popular by the day.
More and more artists are becoming interested in having their music used in video games. It was announced earlier this year, for example, that a version of Ariana Grande’s track ‘Touch It’ would appear in the soundtrack of the Final Fantasy Brave Exvius game. On top of that, there would also be a character in the game based on her.
Ariana Grande is far from the first or only artist to become involved with video games. The Tony Hawk’s Pro Skater game is just one other games that is known for having some great tracks on its soundtrack. This includes Superman by Goldfinger.
Music Video Commissioning – Pitfalls and Bear Traps
Music video commissioning is one the most important tasks of any promo campaign. A good video is crucial, and, as music video production is time-consuming and often the most expensive line … Keep Reading
How to Upload Releases onto MyClientZone
So you’ve finally finished your release and you want to release it through Horus Music and have it delivered to hundreds of download, streaming, mobile and radio Internet platforms around … Keep Reading
Welcome to MyClientZone
The time has finally come. We have welcomed our new MyClientZone system! This will replace the current Client Zone that has been in operation since 2014. This is now where you can go to upload and distribute your releases.
You will notice quite a lot of difference between this new system and our old one, but you should find a lot quicker and in a more logical and user friendly way. It is all new, and we know that it will take some time for everyone to get used to, us included, to please take some time to familiarise yourself with MyClientZone.
The Pros and Cons of Streaming
When building a music career it is important to not only evaluate yourself and your music, but, also to evaluate the market you want to be a part of. This … Keep Reading
5 Places to Find Great New Creative Talent for Your Next Release
There’s a lot of places to look for new creative talent across the internet – so many it can be bewildering! Here’s a quick guide to 5 key sites that … Keep Reading
Three Key Streaming Questions for Independent Labels and Artists
Streaming is now the main way of making money in the sale of music and this will probably continue to be the trend in the near future. Because of this, … Keep Reading
Independent Music in Film: Looking Outside the Obvious
With the explosion of the independent music and video industry in India, and the rise of independent bands, artists and producers, it is a great time for creators to collaborate … Keep Reading
Midem 2017 – A First Timer’s POV
An article from Client Manager, Matthew Newton. Midem is an annual, international music event and conference based in Cannes, France. This year it ran over the course of four days … Keep Reading
Horus Music India welcomes Trupti Kudalkar
Two months after our first appointment, Horus Music India is now pleased to announce Trupti Kudalkar as the second Business Development Manager and will work alongside Malini Hariharan in the Mumbai … Keep Reading
Burgeoning Alternative Music at The Exchange
A few months ago we attended our third edition of The Exchange conference and showcase organised by the Department of International Trade (previously UKTI) in Mumbai and found a vast … Keep Reading
Soundcloud Go Update
You may have noticed that Soundcloud have made a few changes recently and your profile on their platform may have been affected. A few of our clients have contacted to … Keep Reading
What Digital Mistakes Are You Making?
There are so many digital mistakes that you may be making online without even realising it. Avoiding these will mean you have a better relationship with your fans. 1. Being … Keep Reading
How Important Are Streaming Playlists?
You can have a successful marketing campaign without playlist support from streaming platforms, but it is definitely something you should consider as a marketing tool for your next release. As … Keep Reading
Why is Protecting Your Music from Piracy Important?
It’s one big confusing world out there, especially with people doing the wrong thing and downloading songs illegally. People don’t always know what’s actually behind the music and how hard … Keep Reading