Case Study: From Publishing to Marketing – Working with Ed Geater
Date: June 2017
Activity: Playlisting campaign
Duration: 2 weeks
Key Outcomes: BBC Radio 6 Music airplay and tastemaker playlists
How We Did It
In June 2017, we began working with Birmingham singer-songwriter and beatboxer Ed Geater. We embarked on a 2 week playlisting campaign aimed at gaining him coverage for his single ‘Found a Place’ feat. Lady Sanity on various music and media platforms.
Influenced by ambient artists such as Bonobo and Four Tet, Ed released his electronic infused EP ‘Unseen’ in October 2016 and began his first headline UK tour in March 2017, finishing with a sell-out crowd at Hare & Hounds in Birmingham.
We met Ed through our sister-company Anara Publishing who partnered to gain him further exposure for his music in film, television and advertising. Through Anara Publshing, Ed’s music has been met with a warm reception by music supervisors who particularly enjoy his unique sound and style.
During the Campaign
During our campaign with Ed, one of our most notable successes came in the form of Ed’s track being spun multiple times on BBC Radio 6 by Tom Robinson. This was a huge platform for Ed as according to the latest Rajar figures, the station draws in around 2.35 million listeners every week and is known for it’s know-how in playing the best new music in the industry.
‘Found a Place’ was also included on Stereofox’s website and their “Discover Weekly” playlist, as well as featuring on the “Latest” playlist by Hype Machine. These new music platforms gave Ed’s single exposure to over 10,000 people and allowed him to build his ever-growing fanbase online. The single also received coverage on various YouTube music compilation channels, giving Ed the chance to tap into huge new audiences.
Recently, Ed visited our offices and graced us to an incredible acoustic session that was broadcast live from Anara Publishing’s Facebook profile which received over 2000 viewers during Ed’s set.
Currently, Ed is continuing to play an impressive roster of live events throughout the Midlands, including supporting the pop/reggae band Kioko at the O2 Academy in Birmingham this October.