Is DIY the Way To Go?

Is DIY the Way To Go?

Many artists are turning to labels in the hope they’ll become the superstars they dream of. But sometimes going for a label isn’t the best option. That’s what singer-songwriter Milow … Keep Reading

Optimising your YouTube channel

Optimising your YouTube channel

YouTube is arguably the most important video platform for artists to share their promo material, music videos, live shows and behind the scenes footage. However, with an optimised YouTube channel, … Keep Reading

Why Is Artwork So Important?

Why Is Artwork So Important?

Before online streaming, artwork was a sacred object many music lovers cherished and collected. This square image painted a picture that reflected the song you were listening to. Now it … Keep Reading

Get your Profiles Verified

Get your Profiles Verified

Getting your profiles verified offers more than just validation, but it definitely does feel exciting! Generally, the main networks to be looking at getting verified on are Apple Music, Spotify, … Keep Reading

8 Tips to Get Your Music Heard

8 Tips to Get Your Music Heard

There are many ways in which you can get your music heard. This can be achieved through CD’s, radio, TV and many online distributors. Your music can be uploaded to … Keep Reading

How to Use YouTube Playlists

How to Use YouTube Playlists

Whether it is on YouTube or on your favourite streaming service, playlists can be an invaluable form of promotion and engagement for artists. YouTube Playlists can be sorted in almost … Keep Reading

10 Most Viewed VEVO Channels

10 Most Viewed VEVO Channels

It’s been a long journey this year, but here we are at the final edition of our 10-themed lists. In celebration of our 10th birthday this year, we have been … Keep Reading

Marketing in the Streaming Age

Marketing in the Streaming Age

Cutting through the noise has always been a problem when trying to promote and market your music. The questions has always been how to influence the public and get your … Keep Reading

Highest Selling Album of 2006: US vs UK

Highest Selling Album of 2006: US vs UK

As part of our 10th birthday celebration, we’ve seen what the highest-selling UK albums and singles were in 2006. Continuing this same theme, how do those results compare with the highest selling album of … Keep Reading

Joining the Wider Music Community

Joining the Wider Music Community

An article from Horus Music India’s Business Development Manager, Malini Mariharan. This year for the first time we attended the World Music Expo (WOMEX) in Santiago de Compostela in Spain.  … Keep Reading