The Pixel Project are a global volunteer-led, non-profit social enterprise working to end Violence Against Women (VAW) worldwide. They are proud to announce the first YouTube Music Ambassador and two new partnerships. They are confident that this will take the Music For Pixels campaign from strength to strength.
YouTube’s Number One most popular R&B group AHMIR has been appointed as The Pixel Project’s first YouTube Music Ambassador. They have shown commitment to the cause; proceeds raised from download sales of The Rose were donated to The Pixel Project. Additionally, AHMIR will be working with the Music For Pixels team on various aspects of the campaign. This includes the YouTube Cover Carnival, speaking out about VAW as male role models and recruiting other YouTube artists to the campaign.
AHMIR said: “We feel very blessed and honoured to be working alongside The Pixel Project team as the first YouTube Music Ambassadors in raising awareness to end Violence Against Women. We are excited about the many opportunities to use our social platform to help this important campaign”.
The Pixel Project also welcomes two music companies on board as campaign partners.
The first is Horus Music in the UK. The Pixel Project has signed a 3-year pro bono agreement to distribute all Music For Pixels music. Horus Music will also be handling the licensing/royalty payment processes for any cover music used by the campaign, thanks to their membership with The Harry Fox Agency. HFA is the premier mechanical licensing agent and provider of rights administration services. They are the largest aggregator in the U.S. 100% of the net proceeds of all campaign music distributed via Horus Music will be donated to The Pixel Project.
Nick Dunn, Founder and CEO of Horus Music said: “We are very excited to be working with The Pixel Project; a non-profit that does so much good work around the globe for those in society who still have to struggle daily with sexism, inequality and medieval attitudes. Music is one language that can unite the world and bring joy to all, so we’re especially proud to be able to help ensure the artists working with The Pixel Project can have their music heard around the world. Together we are making a difference to many lives; those who discover the artists and to those who will benefit from the work of The Pixel Project”.
Lost Monkey Studio
The second is San Francisco-based Lost Monkey Studio which handles up-and-coming West Coast artists. They bring with them more than 20 years of recording and music management experience. As part of their partnership with The Pixel Project for the Music For Pixels campaign, Lost Monkey will be donating a range of music-related prizes. These include Music Production, Mixing, Mastering and TV/Film Licensing Submission for the YouTube Cover Carnival winners. They aim to inspire musicians all over the world to use their musical talent to say NO to VAW. Lost Monkey artist, Pete Ahonen, will also be collaborating in an upcoming Music For Pixels online fundraiser. Details of this will be announced later this year.
Mike and Michelle Stevens, Co-founders of Lost Monkey Studio said: “We are pleased to be collaborating with The Pixel Project and deeply believe in what they are working towards. Music is something that feeds the soul. We all have our own personal soundtracks to life, and they help us, heal us and make us stronger. Lost Monkey is deeply honoured to be a part of the mission to end Violence Against Women.”
“Music is a powerful and positive tool”
Regina Yau, Founder and President of The Pixel Project, said: “The Pixel Project and our Music For Pixels team is looking forward to working closely with AHMIR, Horus Music and Lost Monkey Studio over the next 12 months and beyond. We are pleased that all three share our strong belief that music is a powerful and positive tool that gets people aware of the importance of stopping VAW while promoting healthy non-violent relationships and personal empowerment. Particularly when it is easily shareable through social media and other online channels. Together, these collaborations will strengthen the Music For Pixels campaign and its mission to encourage hope and courage in survivors while inspiring men, women and youth to work together to end Violence Against Women in whatever capacity they can, wherever they are in the world.”