Video is becoming increasingly vital to music campaigning in today’s online climate. With 55% of people watching online video on a day-to-day basis and spending an average 2.6x more time on video pages, it’s clear where global internet traffic is headed. So, how do you distinguish yourself from the rest of the crowd and ensure that you get noticed? Here’s why promotional video is a progressive step forwards, and how you can go about creating in the right way.
The Rise of Video Content
Currently, YouTube is the biggest music streaming service available to consumers, boasting a significantly larger digital audience than all of its competition. Social media services such as Facebook, Instagram and Snapchat are also continually developing and focusing their platforms toward visual content. If any musician or creator hopes to build, expand and nurture their online presence in this environment, they’ll need to engage with video production.
Why Use a Promotional Video?
Short, 15-60 second videos are an excellent way to notify your audience of new projects and acts without demanding too much from the outset. A five minute video may be too excessive for those unfamiliar with you and could drive potential fans and supporters away – you’ll want to earn that initial engagement and keep listeners coming back for more.
Promotional video offers digestible, light content that informs efficiently, and you can use this format to share demos, new hooks and announcements. By feeding your listeners small amounts of information at different times, and on different platforms, it’s easier to keep them engaged and build anticipation for what you have in store next.
What Makes a Successful Promotional Video?
Your videos must to be short and quickly absorbable, while still being sufficient enough to make your audience want to return. They can then be distributed to social media platforms such as Facebook, YouTube, Instagram and Twitter with relative ease. You’ll want to make use of every platform to direct your viewers down the specific routes you want them to take.
How Do You Create Videos Quickly?
Now you have your ideas for a promotional clip and the platforms available to you, but how do you go about producing quality work in short amounts of time? You’ll want to be making promotional videos quickly to keep up with the demands of social media, and most musicians do not have the time or resources to keep up. Luckily, Rotor Videos provides a service with your needs in mind.
Rotor Videos is a low-cost music video maker that transforms video production into a quick, affordable and simple process. All you need is a song. Upload your content and choose from a variety of clips, styles and templates, or upload and select your own.
So how does it all work?
Creating Previews with Rotor Videos
Previews are the basis of any Rotor video, allowing you to view your clips after they’ve been edited and any effects have been added. To create a preview simply upload your music, pick a video style and add any relevant clips.
Upload your music as an MP3, WAV, AAC or OGG file. You’ll have the option to trim your audio to the length you want or you can choose from Rotor’s pre-sets of 15, 30 or 60 seconds.
Picking a video style is simple, with a catalogue of different looks to choose from. Each style comes with a preview option and has been designed by experienced video directors and visual artists. Make sure to browse, test and choose until you find a fit that suits you.
Add clips of your own or choose from Rotor’s ‘Free Stock Library’. With a wide variety of themes and categories, users can mix and match different clips to bring a unique flavour to their project. Drag and drop to rearrange and make as many changes as you like!
Adding Overlays with Rotor Videos
With promotional video it’s essential to tell your viewers who you are and where to find your work, and text overlay can be one of the most simple and efficient ways of achieving this. Once you’re happy with the visuals of your video, Rotor gives you an ‘Add Overlay’ option. Choose from one of many templates to get you started, or create your own.
The Overlay Editor allows you to input text, change fonts, make text bold, change alignment, change text size and colour, as well as add or remove text background colour. Two style options are also available: one for normal text and one for cut-out text. You can add multiple layers or copy existing ones – there are plenty of options to give your video the style you want.
This post is brought to you by Rotor Videos. Rotor Videos make promotional video production straight-forward.