Unlock royalties with an advance from Horus Music

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We’ve all seen first-hand how hard it is to juggle financial instability and follow your dreams simultaneously as an independent musician, especially during a global pandemic.

For an independent artist that has poured their heart and soul into their music, being offered a large cash amount in the form of an advance can almost be too good to be true.

Here at Horus Music, we continue to empower independent artists by offering advances to further their careers offset against their streaming royalties only.

So, what exactly is an artist advance?

An artist advance is essentially a pre-payment of royalties, usually from a record label to an artist, to cover costs such as recording, marketing and distribution. This is not the same as a loan, as costs are recuperated through future earnings such as royalties. Advances often mark the commencement of an agreement between artist and label and can be worked out based on factors such as expected future record sales.

With Horus Music advances, our artists will be able to unlock funding from their music’s digital streams across DSP’s such as Spotify, iTunes, Apple Music, Boomplay, JioSaavn, Deezer and many others to promote a new album, film a music video or book additional studio time. It really is entirely up to the artist where the money is spent.

We’re looking for artists with a minimum of 10,000 monthly listeners spread across digital services providers to move over to our artist and label services. This will allow you to unlock an advance of up to eight times your annual streaming income, whilst ensuring you retain 100% ownership of your masters and publishing.

We put the control in your hands, offering customised deals to suit your needs in terms of length, music content and monthly income levels. Once you’ve picked the perfect deal for you, we release the advance funding in a matter of days keeping our service transparent, trustworthy, and simple.

If you’re interested in learning more about our artist advances and feel you fit the criteria, you can head to our website for further information and apply now.